Why market on Easter? Easter Sunday is one of the most important events of the year. For many people, Easter holds more significance than Christmas,…
A Madison Avenue ad agency will cost you an arm and a leg (and quite possibly an ear and a spine and an eye or two!) If you’re a multi-billion dollar company then ad agency campaigns are merely pocket change. So how can the rest of us compete with that? Well funnily enough, it’s not magic what ad agencies do and it’s not out of the realms of possibility that you can’t replicate some of these same advertising techniques. Here are 5 techniques that I’ve learned over the years that you can apply to your own poster, flyer, mailer, and print campaigns:…
Advertising expenses can easily overwhelm a major portion of a new-businesses’ startup funds or an existing small businesses’ operating cash flow. But advertising is essential to attract new customers and to drive continuing sales. Happily, there are economical ways to advertise and promote your business.…
A Common Sense Guide for Your Business
The Ninth Commandment insists that we tell the truth. And as ordinary citizens we try our best to do so. But what happens when we put on our marketing hats? In recent years, it seems as if the rules have been tossed out the window.
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Have you ever torn out one of those fragrance ads in a magazine to test out a new scent? I know I have.
I do a lot of party planning for my friends and the next one I have coming up is a baby shower for my bestest of all bestest of friends. She’s a paper lover like me, so the usual Evite won’t do; it’s got to be old-fashioned invites sent through the mail! I’m wracking my brain for cool ideas, and an ad for perfume caught my eye… er… nose! Wouldn’t baby powder–scented invitations be so fitting?!