Listen. Do you want to know a secret? Do you promise not to tell? Here at NextDayFlyers, we have achieved tremendous success with our eye-catching flyer designs, overnight photo printing and other high-end services, but we owe much of this success to the brilliant examples set by entrepreneurial trailblazers who came before us. We’re not just talking about captains of industry like Richard Branson, Mark Cuban, and Count Chocula. On the contrary, inspiration can come from some very unexpected places. Did you know, for instance, that there is much we can learn about business and marketing from the Beatles? It’s true.
The boys from Liverpool didn’t just change the face of music. Their success is due in no small part to their incredible business savvy, and any intrepid enterpriser can benefit from following their lead (well, maybe except for the whole LSD thing). Here are just some of the lessons that we should all take to heart as we navigate that long and winding road of entrepreneurship.
1) Think Different
Okay, so technically we’re borrowing this grammatically problematic slogan from Apple, but Apple notoriously shares its name with the Beatles’ record label, so it all harkens back to the Fab Four anyway. Yes, the Beatles shot to stardom because, quite simply, they changed the conventions of rock-and-roll while still producing a sound that was familiar enough to appeal to a wide audience. As their reputation grew, they continued to reinvent themselves and explore new melodies, time signatures and conventions. It was always fresh, and it was always new. Even as other bands attempted to emulate their sound, the Beatles remained one step ahead of the curve by constantly evolving.
In conclusion: Think outside the box, and never stop innovating. After all, someone had to have the courage and foresight to invent a taco made from Doritos (okay, bad example).
2) Don’t Hog the Spotlight
The creative partnership of Lennon and McCartney remains one of the most lucrative and culturally significant partnerships of our time. Though both artists have seen enormous success on their own, their Beatles-era collaboration was a match made in heaven. Each member played to his strengths, allowing the other to shine. When you combine the raw passion of John Lennon with the soulfulness of Paul McCartney, you have something truly irreplaceable. The same can be said of business. When you can let go of total control and enable each member of your team to play to his or her respective strengths, that’s when you’re ready to conquer the world.
In conclusion: Let go of the need to control everything. Always be collaborative, except with people named Yoko.
3) Don’t Forget About Branding
The Beatles understood branding long before branding even became such an insufferable buzzword. Consider their iconic first appearance on the Ed Sullivan Show, when they took to the stage wearing matching suits and flaunting identical bowl haircuts. This seemingly simple image would leave an indelible mark on pop culture history, and set the tone for a career that would span a wealth of iconic fashions, styles and artistic flavors, from the simple to the psychadelic. Their unmistakable branding permeates everything from their album covers to their films to their cartoons to their live performances. When you can build a brand that not only inspires recognition but generates a positive emotional response in people, your success is all but assured.
In conclusion: Create for yourself a positive brand awareness, complete with Edwardian military uniforms, walrus costumes, Indian sitars, and decapitated baby dolls surrounded by raw meat (hey, it worked for the Beatles).
4) Remember that it Takes 10 Years to Become an Overnight Success
Actually, Eddie Cantor famously quipped that it takes 20 years to become an overnight success, but whether you want to go with 10, 20 or 50, the sentiment remains the same. We look at so-called overnight success stories and assume that prosperity just fell into people’s laps; what we don’t see is all the hard work that preceded it, the blood, sweat and tears that opened the doors for superstardom. The Beatles are a prime example. We often hear about their meteoric rise to stardom as though they just decided to pick up some instruments and then immediately conquered America. In fact, all four of the Beatles had to earn their stripes. John Lennon, for instance, began his musical career in high school, playing grueling sets at some of the seediest venues in the U.K., often to hostile crowds…and often for no compensation! You will face similarly unpleasant experiences in your business, but as you’ve heard it said, when you’re going through hell, just keep going.
In conclusion: Don’t be in such a hurry to hit it big, and don’t think it’s going to be easy. Every success story is wrought with bumps in the road. Even Lindsay Lohan has faced her share of adversity, and she is the portrait of professionalism and groundedness.
5) Don’t Give Up
In 1961, the Beatles were famously rejected by Decca Records. The label’s top A&R guy, Dick Rowe, reportedly told the Fab Four that “guitar groups are on the way out.” This story has been recounted many times in rock circles, but in fact the Beatles had already been rejected by numerous record labels when the infamous Decca meeting took place. Soon thereafter, the boys would become the hottest music act in the world, breaking every conceivable Billboard record and sparking a worldwide phenomenon that lingers even today. The point is that the Beatles didn’t give up. They believed in their product, and they pressed on in spite of the naysayers.
in conclusion: When you have a product or service that you’re trying to get out there, sometimes you’ll have to be your own cheering section. The key is not to give up. Oh, and try not to suck.
Overnight Photo Printing from NextDayFlyers — Your Ticket to Ride
If you’re ready to give your business the rock star treatment, check out the wide array of services offered here at NextDayFlyers. Whether you need overnight photo printing, flyer printing, business cards or even full-sized banners, we can help you meet your needs in a timely fashion, all without breaking the bank. So let’s make some beautiful music together.
Note: Overnight photo printing and other one-day services are subject to certain limitations. You choose the delivery method, and we ship your order in one business day. Delivery times may vary.