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A Common Sense Guide for Your Business

The Ninth Commandment insists that we tell the truth. And as ordinary citizens we try our best to do so. But what happens when we put on our marketing hats? In recent years, it seems as if the rules have been tossed out the window.

Recently updated on October 16th, 2017 at 10:35 pm

Is your wallet or purse overflowing with loyalty cards? If you’re like most people, you probably buy many things over and over again. A growing number of marketers want you to keep coming back for more when the time comes for you to refill, restock or replenish your supply of whatever product or service (usually a commodity of some kind) you need.

The Customer Loyalty Card is the vehicle of choice for many – and primarily small – businesses. (The big companies usually opt for those plastic cards with a magnetic strip on it and call it a club. And they’ll provide you with a mini version for your keychain, too.)