The work of a real estate agent has changed a great deal in the past decade. The internet has largely made looking for an apartment a personal experience, requiring only a web connection and the willingness to see quite a few places until the right one appears. However, while rented housing may have left their purview, real estate agents have surely cornered the market on helping people find houses.
The main difference between renting an apartment and buying a house is the level of commitment that the latter entails. People need a lot of information before they can sign off on such a massive purchase, so real estate agents succeed because they can offer the necessary level of detail that this requires. One of the ways they can accomplish this is by using printed booklets to market their properties.
Printed booklets, such as 8.5×5.5 inch booklets, are excellent marketing tools for real estate agents because they can provide all the details that future homeowners will need to know. The exact dimensions of a home, the accompanying utility costs, layout maps, the ages of appliances and other crucial information can fit easily inside a booklet that real estate agents can print quickly and distribute in a timely manner.