There’s been a lot of “Green” talk this year. And I think everyone can agree that consumers and businesses alike need to commit to making more ecologically positive choices. But if you’re a business, is going green expensive?
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Your beverage menu is a direct statement about the kind of experience your customers can expect to have1 at your establishment which makes menus a key marketing tool – and a key to increasing profits. Introducing a cocktail menu or redesigning an old one can lead to an instant increase in overall sales2 and an effectively designed menu will increase earnings by guiding customers to order items you want them to buy – profitable items. So, how do you do this?