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NextDayFlyers Posts

Are Your Headlines Bad? Find out

There’s no getting around it – if you’re in business you have to write headlines (or have them written) for emails, printed material, landing pages, adword ads, and oh, just about anything else that you send out from your business. Why are headlines so important? “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”1 So, I’ve been on a quest to improve my headline writing skills and here is some of what I’ve learned. I’m counting on you to post and let me know if my headline skills have, or have not, improved.  

Finding the Best Email Service Provider (ESP), 5 Things you should know

(Article 2: Email marketing for beginners)

An Email Service Provider is what you want when you need a service for email marketing. Basically, you control your account and they do the “heavy lifting.”1 Choosing an Email Service Provider (ESP) is a little like shopping around for a house – you should look for one that suits your particular needs and budget.

Why Flyer Design Doesn’t Work For Sell Sheets

3 steps to building a more effective Sell Sheet.

Most of us know what a Flyer is and what a good design might look like… one great graphic, a big bold message, no cluttered text or lengthy paragraphs. But when it comes to Sell Sheets, do the same rules of good design apply? The reality is that customers respond to Sell Sheets differently than they do to Flyers, so when you’re designing an 8.5×11 you need to know what you’re building and we’ve got some best practices to guide you.

Learning Styles in the Workplace: Why you should care

What is Learning Style?

How do you prefer to learn? Do you like to read marketing blogs? Listen to lectures on management techniques? Process what your boss said while taking your morning walk? Learning styles relate to how you process new information and knowing your style and the style of others can improve your communication skills and productivity! There are a lot of theories out there, but like all things pertaining to the human brain, it’s complex and there is no one right answer. What we do know with relative certainty is that we all have different ways we prefer to learn and that we are a combination of “styles.” That said, let’s look at the three most common styles and some tips on interacting with them in the workplace.