Creating Mission and Vision Statements
Have you asked yourself lately where your company will be five or more years from now? Knowing what you want your company’s future to look like is crucial for growth1 and vital for effective business planning. After all, if you don’t know where you’re going you won’t know which choices you need to make to get there. Like any goal, it’s not enough just to think about it; you need to write out the steps and make them measurable.