Seth Godin, marketing icon, and all around interesting guy writes in his new book “Linchpin” that when it comes to brand management the most powerful people are those on the front line. That’s never been more true than today. It wasn’t that long ago that consumer opinion of a brand came from what they saw on television ads or heard on the news. Now, however, what a company says about itself is only a very small piece of the branding puzzle. And it doesn’t matter if you’re a one-person graphic design business or have 100 employees. Today, anyone connecting via social networking sites, blogs, and other social media sites, can have a major impact. But, there are some things you can control and influence.1
Brochures need to make an IMPACT and that’s why many designers and business owners opt to have their brochures printed in full color. Most of the time it’s a brochure’s job to sell a product or service and since brochures are often taken home they need to do the work of a salesperson with text and images.
Having your brochures printed in full color can really make photos pop and it allows a designer to use color in many other ways such as to direct the viewer’s eyes to important text. Below is a nice sampling of full-color brochure designs from around the web to inspire anyone who designs or is going to print brochures for a marketing campaign.
We’re all familiar with business cards and the fact that they are a vital element in business marketing. When we introduced rounded-corner business cards to you last year I wrote an article that had a list of 21 things to consider putting on your business card. With a fold over business card, you still need to decide on basic information to put on your business cards. However, with a folded business card you have twice the space as a regular card, which gives you the opportunity to add more value. More value means your customers are more likely to keep the card for future reference. Here are some value-add ideas for your folding business card.
When it comes to cool business card designs, type is king. Since business cards are so small, there is not much room for images and design elements because you need to save save space for important items such as logos and contact information. That’s why many designers opt to get creative with their typography, which allows them to create a beautiful design for themselves or their clients without crowding the card.
Customers come to your site through search via search engines. Basic concepts that help make your site friendly to search engines such as Google include: crawlable relevant content, site organization, links – both internal and inbound from external sites, keyword use, and code optimization.
When it comes to band promotion, band posters have stood the test of time and continue to be an important part of getting the word out about upcoming shows and events. Band poster design is truly an art in itself and many graphic designers specialize in poster designs for all types of musical professionals and bands.
They need to be very visually captivating, they must be able to stop viewers in their tracks, draw them in and then give them the information they need to get to the show! Its a lot to accomplish with one design, but designers do it and band posters often turn out to be some of the most creative print designs produced.
Valentine’s Day is nearly upon us, so loosen that belt and get ready for extra chocolate – and then some. Valentine’s Day, however, is not just about chocolate. It’s a holiday you can use to your marketing advantage no matter what you sell. “Give her what she really wants – a faucet that doesn’t leak.” Maybe you’re a divorce attorney? “Dump the one you loved, to make room for your real love.” I’m only half kidding.
The point is, romance is in the eye of the beholder so don’t limit your message. Here are your Valentine’s tips for a comprehensive marketing campaign no matter what your product or service.