Typography is one of the most important parts of any poster design. A large headline is commonly used in posters to draw people in from a distance so they can read more about the poster. Below are some amazing examples of poster designs that take the use of type to the next level.
Featured Designer: Marcus Kiser
Marcus Kiser merges graphic design and illustration to create “a hybrid of goodness for the soul,” that is inspired by an eclectic mix of comic art, social/political events and the hip hop culture. He’s been an artist for most of his life, beginning as a kid when he loved to doodle and draw. His official beginning dates back to grade school when he found a friend’s comic book one day and tried to mimic it. After that, he was hooked.
Behance is an amazing design gallery that has taken the design community by storm. Many graphic and web designers create accounts on this site to showcase their work. It’s the perfect place to find designers for any sort of print project such as business cards, postcards, brochures, logos and more. I have personally used this site to find designers for a variety of projects and it’s a great first place to go.
Brochures are one of the most versatile direct marketing materials a business can use. They can be mailed, set up near product displays, put in an office waiting room, handed to people to take home and more. Their main purpose is usually to inform and help people make a decision to buy. The best brochures clearly highlight important information such as features, benefits, pricing and where a person can go to find even more information or buy.
Today’s technology means every single customer has a voice – a very loud voice. And what they have to say is likely to be heard round the world. A customer’s complaint today can go on Twitter or Facebook or anywhere else – immediately – to be read by countless people. It’s insanity in today’s tech world to think you can ignore anything negative that people are saying about your brand and not have it impact your business. (Think Toyota). The upside, of course, is that when good things are happening, those positive pats on the back are also there for the world to hear.
Press Releases used to be information communicated straight to the press – information that was “newsworthy.” Now, however, you don’t have to wait for TV Network A to come to you. Any person, or any company, can create an online press release in order to increase brand or product exposure.1 Press releases are a dynamite way to improve your SEO and drive some traffic.
1. Include Powerful Imagery
When it comes to vacations and traveling its all about visualization. People dream of sandy beaches, palm trees and ocean water. Your travel brochure should play into the dreams and desires of people looking to escape the daily work grind for a few days so they can relax at their favorite vacation destination. Use images that will inspire emotion and help readers of your brochure picture themselves at their dream destination.
Mother’s Day is certainly a large holiday as far as marketing is concerned but, believe it or not, it was not invented by retailers. In fact, Mother’s Day celebrations have been going on in one form or another, for a very long time. One of the earliest celebrations (that we know of) was the annual spring festival in ancient Greece that was dedicated to Rhea, mother to many deities. The ancient Romans had a holiday that was dedicated to Juno during which mothers usually received gifts. Europe has had a number of long standing traditions where a specific Sunday was set aside to honor mothers such as Mothering Sunday.