Last year Starbucks used the power of social media to drive more than one million people to their stores in one day.1 Their free pastry day social promotion is a testament to Twitter and Facebook and the power social media has for boosting brand recognition and driving customers to sites and stores. Used correctly for your company, social media can bring in new customers and strengthen relationships with current customers.
Menus that generate the most profit require time and attention to detail. The overall design needs to reflect the personality and feeling of the restaurant because menus are a key ambassador for your establishment. As a general format, most menus are laid out in a way that follows the natural dining experience – with appetizers first, entrees, and then desserts. And before you dig in, make sure you examine the prices, menus, and websites, of your competition to help determine where and how you can compete.
Well-designed flyers will grab attention – even when they are surrounded by swarms of other flyers. They are great marketing tools for business and event promotion, and it’s not difficult to make your message pop if you pay attention to a few details.
When it comes to your website, whether you’re a graphic designer with a staff of one, or a huge corporation with a staff of thousands, there are countless choices to make. This makes it a challenge to decide what you have to have, what you need to have, and what you’d like to have. So, here’s our 14 must have website tips to use when you’re planning or redesigning your website.1,2,3
Unless you’re in the business of travel, it’s entirely possible you are experiencing a summer business slump, particularly now when the economy is less than stellar. But, rather than wallow in your diminishing return of profits, use this period wisely to:
Everyone wants to prevent oil spills and keep the world from becoming one big hothouse. But, let’s face it, we still live in a world where most people won’t change their ways until it hits them in the pocketbook. For instance, one way to get those hybrid cars selling faster is to raise gas prices.
Creating a useful and valuable reward program for customers can be a great perk for increasing loyalty. The keys to success lie in relevant high-value rewards coupled with personal engagement.1 This means you need to steer away from gimmicks and mass blasts. All too often loyalty programs really don’t offer much-added value for a customer and worse, the customer is contacted too frequently with those low-value offers.