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Facebook Deals App is the Stuff!

Recently updated on November 10th, 2017 at 11:54 pm

It seems everyone is going social these days. Earlier this year, Google launched Google Buzz, a social networking and messaging tool integrated into Gmail. In fact, this year alone Google has acquired the social search engine Aardvark, the social networking startup Angstro, the mobile social calendaring tool Plannr, and the social gaming company SocialDeck. If Google acquisitions are any indication as to where our marketing world is headed, I think those 4 acquisitions send a strong message about our future on the Internet.

Why You Need to Know Your Customer

Recently updated on November 10th, 2017 at 11:51 pm

When you imagine who your target customer is, do you imagine someone very specific? Or do you feel that anyone with a beating heart is a potential customer?  For your marketing to be effective, it’s best to view your customer as someone specific because you need to know what they want, what they needs, and what solutions you offer to their problems.