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Using the Cross Media Marketing Advantage

Recently updated on November 2nd, 2017 at 07:14 pm

One of the first noteworthy cross media marketing incidences occurred in 1977. The movie Saturday Night Fever was released – along with its respective sound track. Cross media marketing is, in essence, cross channel promotions with customers being given a response option in another channel. For instance, send a direct mail postcard with an invitation for an exclusive offer if they go to a particular URL. Cross media marketing at its best is integrated, highly targeted, and effective.

The Social Media Sheriff #12: Future of the Social Web, Infographics, Getting Better

Recently updated on November 16th, 2017 at 05:59 pm

The Sheriff has to hit the social media dusty trail and won’t be able to see you every Thursday anymore. Yet with every sunset comes a sunrise. I’ll be here every couple of months to bring you the latest in Social Media resources, news and tips! Keep an eye out for The Social Media Sheriff and he’ll keep an eye out on the Wild West World of Social Media!

Get to Know Your Customers with Mobile Technology

Recently updated on May 29th, 2020 at 04:37 pm

Enhancing your customers’ experience with mobile technology can improve their shopping experience and give you valued information to help you better know your customers. With mobile technology, you can offer product searches, in-store navigation, digital shopping lists, coupons, and reviews.

Photobomb#12: 10 Good Examples of Photos using Selective Color Technique

Recently updated on February 9th, 2021 at 05:09 pm

Black and White photography can be an amazing way to let the viewer really experience the image. Lighting, shadow, composition and tones all becomes obvious and makes the photo come to life. But instead of just editing your photo to just black and white, try to use the technique called “Selective Coloring Technique” in Photoshop/Lightroom.