The typical person who frequents nightclubs is probably constantly on the go. This sort of individual doesn't have time for lengthy descriptions or detailed accounts – there's always somewhere to be and someone to see. Consequently, it can be difficult to capture the attention of these social butterflies as they flit about town in search of the next hip hangout spot.
Fortunately, printed materials offer the perfect solution to this conundrum. A printed product can be emblazoned with appealing images, bright colors and massive text in order to quickly communicate the location, time and feel of a nightclub event. Better yet, unlike traditional advertising (which needs to be transmitted by specific media in certain places), printed materials can be placed anywhere. This allows marketers to become more focused in their branding efforts.
In particular, a 17.5×5.5 inch printed flyer can have a significant impact on prototypical nightclub regulars. Tall but thin, these items stand out and demand attention. Owners and organizers of discotheques should consider using printed flyers to market their events at hip restaurants, trendy clothiers and the most couture of establishments in general.