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Multi-platform marketing and sharing

The Cross Media 2012 will be held in London, where commercial printers, marketers, design and creatives, brand owners and their advertising and marketing agencies will be provided with insight into current and future developments in the integrative marketing industry. The event will cover all aspects of the platforms including print, social media, direct mail, email and QR codes.

According to Informa Print Group's Power of Print survey, 93 percent of buyers and marketers produce integrated campaigns with email, print, SMS and the web. Further, 27.5 percent of marketers are involved in cross media campaigns, and 66 percent of them intend to increase .

A survey by shop.org found that 34 percent of consumers buy using at least three channels, resulting in 10 times more spent than the average consumer. And likewise, a PriceGrabber survey found 63 percent of consumers receive emails from two or more local deal websites a day, and in terms of sharing 71 percent would tell a friend via word of mouth, 64 percent would email a deal and 26 percent would share the discount over Facebook.

Using multiple platforms for marketing would increase the chance that a deal or marketing message would be shared from consumer to consumer.

"Part of the appeal that comes with local deals and group buying is very likely the fact that the discount can be experienced with others," said Graham Jones, general manager of PriceGrabber. "A trend that allows for experiences to be shared will almost certainly have staying power." 

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