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This article is 100% true! Consumers are mobile and if you want to be where you customers are… then you must be mobile too!
We have been helping companies take advantage of the marketing opportunities of SMS Text message marketing with our Texting Platform specifically designed for small to large companies who want cutting edge technology to better communicate with their customers, fans and employees! We specialize in creating mobile marketing strategies coordinating Text Message Marketing, iPhone App & Smartphone app development and social media management! You need to be where your target audience is and what is better than to reach people wherever they are via their cell phones!
Yes, I agree with you David. There are Millions of number mobile users today. Therefore, mobile marketing is one of the easiest ways of marketing and monetize sales.
I read your article, Giles. Very informative and great advice for designers and developers.