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Finding Yourself #2: Local SEO Tips & 10 Local Business Listings to Claim

In today’s search landscape, if you cannot be found in a local search, you will have trouble competing in your city. You may have an awesome product, venue and/or brand, and your SEO may be awesome, too. You might even have an amazing ad campaign and an incredible publicity strategy. Each of those will obviously have a big impact for your company. However, you also need to start thinking about local search and/or local SEO. Because nowadays, if you do not rank locally for “city+keyword” searches related to your products, you will miss out on a lot of potential business.

Claiming your business in Google Places is a great place to start
Claiming your business in Google Places is a great place to start

In order to have the best chance at ranking for local searches,you need to make sure your business listing is accurate and consistent across the major business directories. This takes to some time to complete, but it is totally worth it. The following 10 links will start you on your journey into local SEO:

  1. Google Places: http://places.google.com/business
  2. Bing Local: https://ssl.bing.com/listings/ListingCenter.aspx
  3. Yahoo! Local: http://listings.local.yahoo.com/basic.php
  4. Yelp!: https://biz.yelp.com/claiming
  5. FourSquare: http://foursquare.com/business/
  6. Ask: http://www.ask.com/local
  7. CitySearch: http://national.citysearch.com/profile/add_business.
  8. Infogroup/InfoUSA: http://www.expressupdateusa.com/pages/Add.aspx
  9. YellowPages.com (Improve Your Listing): http://www.yellowpages.com/listing_feedback
  10. Localeze: http://webapp.localeze.com/extranet/sign-up.aspx

That’s pretty much it for now. While it takes some time to do all of this, it is totally worth it. Having accurate and consistent data in each of these business directories will help your rankings and exposure in your respective city and region. Now get out there and submit and/or update your business listings!

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2 thoughts on “Finding Yourself #2: Local SEO Tips & 10 Local Business Listings to Claim

  1. Being listed in “local search” is critical to protecting and enhancing business connections with customers. It is the digital equivalent of putting a sign on your door or being listed in the Yellow Pages. But over 40% of these listings are incomplete or missing altogether – unless a business invests the time to summit their data to ALL the sources and outlets, they risk publication of bad information. The 10 sites are indeed just a start and it can take over 40 hours of work to cover these and then next 20 important ones (you don’t mention Facebook or YellowBook FYI) we deliver to all of these sites plus hundreds more from one submission – search engines, online yellow pages, 411 directory assistance, GPS Navigation devices, mobile apps and now social networks. Depending on the business type, these listings can produce more customer contacts than a website – in fact it is like free advertising.

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