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Improvement in Consumer Activity Means Time to Invest in Marketing

Over the past few months, the jobs market has begun to make its most significant leaps toward recovery in years. Earlier this month, the Labor Department reported that the private sector added 268,000 jobs in April.

As employment improves, analysts can expect consumer spending to grow. As this happens, it will be paramount to have effective marketing strategies in place to take full advantage of the improving economy.

"In the current economic climate, when many small businesses are struggling to make ends meet, it is more important than ever to hold on to new and existing customers with both hands," writes David Mercer for Business Insider.

While the marketing landscape has only grown more complex since the beginning of the recession, it may help to narrow down your strategies by outlining a specific goal. For instance, expanding upon your list of prospects can help diversify your chain of direct mail, email or newsletter recipients.

It may also be a good time to embrace new marketing strategies such as social media, billboard, quick response codes or print mailings. The idea is to isolate your targeted demographics and build a plan that fits with your company's style and growth projections.

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