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Getting Consumers to Respond

Research and Markets, an international market researcher, announced the John Wiley and Sons Ltd's report on direct response marketing tactics.

The report, from the man who created the George Foreman Grill campaign, explains how creative marketing can get a response from consumers. Through their accountable advertising strategy, a company can improve its bottom line, build brands and develop long-term relationships with consumers.

Tips in the report include using direct response to create a "self-funding" marketing campaign, using "high touch" direct response marketing to build brand equity and drive sales at retail and why and how large companies are using the same tactics.

Research and Markets recently relaunched its new research database. The new database includes more than 350 market sectors, over 26,000 company reports and a powerful search engine to assist users in locating market and company information.

With more companies increasing their marketing budgets to reach their target audiences, engaging consumers is key to any successful marketing campaign. According to a 2011 Study from the Direct Marketing Association's Email Experience Council, marketers increased their email volume by 39 percent in the first quarter of 2011 compared to last year. 

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