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Direct Mail Proving Its Worth In Marketing Campaigns

Advantage recently reported its marketing campaign, which utilized direct mail to distribute marketing materials and get out the brand's name, was very successful for 30 different travel agencies.

According to Travel Mole, the campaign consisted of direct mail pieces designed to drive customers back to their agent and was sent out to 15,000 existing customers. The effort achieved a response rate of 5.5 percent.

"As it was the first time we'd done this kind of activity we didn't exactly know what to expect, but we were really pleased with the results especially when you consider the additional value of bookings it brought in and the return on investment, which was 8.2:1," the spokeswoman for Advantage told the news source.

Another successful use of direct marketing was seen in New Albany, Indiana, where dentists are practicing drip marketing to distribute personalized messages to patients and prospects and expand their practices. In drip marketing, materials are continually sent to patients in small pieces over a long period of time.Through the use of postcards and flyers, and social media campaigns, dentists slowly kept their name in front of patients while building up a brand name and trusting relationship.

"Drip marketing allows dentists to send a steady flow of high-quality materials to reach a broader base of targeted prospects," said dental marketing expert Colin Receveur. 

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