Consumers are constantly bombarded with flashy ads that usually confuse the facts and try to entice the viewer with misleading information. For a small or medium-sized business owner looking to get the company name out in the public, direct mail initiatives can reach specific consumers in a cost-effective way.
Sending out postcards or flyers that include company information or promotions can encourage quick responses from potential customers. Simply Golden Freebies recently identified ways to ensure the materials reach their target consumer effectively.
Marketers must set goals for their marketing initiatives, so the design and content can be adjusted on materials in response to their results. It is also important for the material to offer a personalized message that shows the company understands what the consumer prefers, while presenting them with a strong offer of a product or service.
The U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality recently launched an initiative with the Ad Council to encourage patients to be more involved in their healthcare. The public education campaign will use direct marketing materials, such as brochures and flyers, to create awareness of the initiative and information available to patients. The effort is a multichannel campaign that uses both direct and digital marketing strategies to reach as many patients as possible.