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Category: Print Marketing

Young people prefer print marketing over online in almost all categories

Recently updated on February 15th, 2011 at 04:57 pmA new study conducted by Epsilon Targeting reveals that most young people prefer offline print marketing over online marketing communication channels. The report, called "Finding the Right Channel Combination: What Drives Channel Choice?" surveyed 2,500 U.S. and 2,200 Canadian households, finding that…