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Category: Print Marketing

Advertising with print flyers in parking lots

Flyers are one of the most recognizable print marketing or advertising mediums – used in political campaigns as well as promotional gimmicks. But one of the controversial measures surrounding flyer marketing is that of placing flyers on the windshields of cars in parking lots. Companies should consider a few things…

Young people prefer print marketing over online in almost all categories

A new study conducted by Epsilon Targeting reveals that most young people prefer offline print marketing over online marketing communication channels. The report, called "Finding the Right Channel Combination: What Drives Channel Choice?" surveyed 2,500 U.S. and 2,200 Canadian households, finding that most 18-34 year-olds favor direct mail marketing in…