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Category: Marketing Tips

How to Put the Social into the S of Your SEO

Recently updated on November 6th, 2017 at 07:09 pm

Customers come to your site through search via search engines. Basic concepts that help make your site friendly to search engines such as Google include: crawlable relevant content, site organization, links – both internal and inbound from external sites, keyword use, and code optimization.

Happy Valentine’s Day! – 29 Tips for Successful Valentine’s Day Marketing

Recently updated on May 16th, 2017 at 12:47 am

Valentine’s Day is nearly upon us, so loosen that belt and get ready for extra chocolate – and then some. Valentine’s Day, however, is not just about chocolate. It’s a holiday you can use to your marketing advantage no matter what you sell. “Give her what she really wants – a faucet that doesn’t leak.” Maybe you’re a divorce attorney? “Dump the one you loved, to make room for your real love.” I’m only half kidding.

The point is, romance is in the eye of the beholder so don’t limit your message. Here are your Valentine’s tips for a comprehensive marketing campaign no matter what your product or service.

How to Write Sticky Copy for Print and Social Media

Recently updated on December 13th, 2010 at 04:36 pm

Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers.  But how do you do that?

Consumers are bombarded with thousands of messages daily, so having your “sticky message” be the one they post on the wall in their head can be a challenge. Here are some tips to get you started.

Is Your Website’s Value Proposition Doomed to Failure?

Recently updated on November 6th, 2017 at 07:50 pm

How to Raise Your Value Proposition from the Dead. A flashy red button here, a rotating image there, a little video here…cool, right? It has become easier and easier to fancy-up your home page with little to no effort or expertise. This is not necessarily a good thing.

All that fancy footwork merely serves as a distraction, rendering your value proposition DOA and effectively buried; never to be heard from again. Take a look at this simple example from Marketingprofs.com:

Integrating Email and Social Media

Recently updated on November 7th, 2017 at 12:47 am

2010: The Year of the Tiger or the Year of the TweeMail? According to a recent Marketing Trends Survey, emails and social media are “the two top areas of marketing investment in 2010.”1 More than 1000 businesses worldwide claim a “positive economic outlook”2 and half said they are expecting their customers to spend more this year. 89% of the companies are either raising or maintaining their 2010 marketing budgets:1

5 Free Marketing Tips to Increase the Visibility of your Business

Recently updated on November 5th, 2017 at 09:45 am

What’s Next?. This month’s topic “Successful Marketing Ideas to Increase the Visibility of Your Business” comes from David Keane. Congratulations David! He just won a credit for 250 free business cards.

Wouldn’t it be great if we all had hefty budgets to help us increase the visibility of our business? Well, maybe next year. In the meantime, here are some ideas you may not have thought about that have worked for others. Many of them fall under the category of public relations – more important than ever in the current social marketing climate. And these ideas won’t cost you money, just an investment of your time.

Cutting Edge Marketing: Using Custom DVDs and CDs

Recently updated on November 6th, 2017 at 12:00 am

Creating a stand-out brand experience for your company is getting harder. The competition is worldwide and at the click of a mouse, potential customers can compare benefits, prices, and find out what kind of experience previous customers have had. Nowhere to run, nowhere to hide. This means it’s more important than ever to go that extra distance in your marketing. So, to create unique marketing tools to distribute to your clientele, here are some ideas for using custom CDs and DVDs.