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Category: Marketing Tips

How to Turn Your Web Traffic into Money with Awesome Landing Pages (Part 3)

Recently updated on February 8th, 2021 at 07:12 pm

Next Day Flyers Blog Series:
Part 3: Regarding Your Competition – Landing Page Dos and Don’ts

When you think about developing landing pages, don’t focus on creating more simply for the sake of more. What you want is to aim for landing pages that give you higher conversion rates. If you’re using PPC (pay-per-click advertising) you might expect a rough average of around 3% in conversions. Some industries seem to routinely get higher conversion rates, others (such as high ticket items) usually get far less. But whatever rate of conversion you get now is your baseline. That means your goal should be to improve on that number no matter what your industry average. To create the strongest landing page possible, there are certain things you want to make sure to include and other things you want to avoid.

How to Turn Your Web Traffic into Money with Awesome Landing Pages (Part 2)

Recently updated on February 8th, 2021 at 07:09 pm

Next Day Flyers Blog Series:
Part 2
: Design Tips for Landing Pages that Sell

When you think about developing landing pages, don’t focus on creating more simply for the sake of more. What you want is to aim for landing pages that give you higher conversion rates. If you’re using PPC (pay-per-click advertising) you might expect a rough average of around 3% in conversions. Some industries seem to routinely get higher conversion rates, others (such as high ticket items) usually get far less. But whatever rate of conversion you get now is your baseline. That means your goal should be to improve on that number no matter what your industry average. To create the strongest landing page possible, there are certain things you want to make sure to include and other things you want to avoid.

How to Turn Your Web Traffic into Money with Awesome Landing Pages (Part 1)

Recently updated on February 8th, 2021 at 07:07 pm

Introducing A Next Day Flyers Blog Series:
Part 1
: 7 Tips for Landing Page Content that Sells

A landing page is basically any webpage where you are trying to send web traffic for a specific reason – such as buy, sign up, or find something of value. And we’re not talking about your home page here. We’re talking about a specific web page that you’ve developed which has specialized content – specialized content that goes hand in hand with whatever tool you used to drive the traffic to that landing page. Traffic-driving tools can include PPC (pay per click search marketing), banner ads, email links, and blog posts.1

Mobile Marketing Tips and Tools

Recently updated on November 7th, 2017 at 12:52 am

Mobile marketing is hot – and getting hotter. Mobile phones are always with the user and they’re always on. The level of convenience, instant access and up-to-the-minute knowledge a mobile device gives us, makes us feel that we need them – which, let’s face it, is a much stronger pull on us than a mere want. Whether you’re a B2B or B2C Company and you’ve been contemplating bringing mobile marketing into the mix of web and direct mail campaigns you now run, here are some tips and tools to help get you started.

3 Business Card Branding Tips

Recently updated on November 6th, 2017 at 05:40 am

1. Let Your Logo Have the Spotlight

Business cards are small, but don’t be afraid to make your logo big! One great way to increase brand awareness with business cards is to make the front of your card dedicated to showcasing your logo like the examples below. If you have a great logo design, let your logo become the card design. Add a neutral colored background that also creates contrast behind your logo. Lastly, add some padding/space around all sides of the logo so it does not feel too cramped.

The Myth and Magic of St. Patrick’s Day

Recently updated on February 8th, 2021 at 07:03 pm

The history of St. Patrick’s Day, like many holidays, is filled with many stories, some true, some not, and some with a wee bit of magic. St. Patrick’s Day has been celebrated by the Irish as a religious holiday for more than a thousand years. Interestingly, there is no particular evidence that Patrick came from a religious family, so how then did he go become St. Patrick, patron saint of Ireland, and the inspiration for this beer-gone-green holiday?1

Online Brand Management Today

Recently updated on November 6th, 2017 at 09:30 pm

Seth Godin, marketing icon, and all around interesting guy writes in his new book “Linchpin” that when it comes to brand management the most powerful people are those on the front line. That’s never been more true than today. It wasn’t that long ago that consumer opinion of a brand came from what they saw on television ads or heard on the news. Now, however, what a company says about itself is only a very small piece of the branding puzzle. And it doesn’t matter if you’re a one-person graphic design business or have 100 employees. Today, anyone connecting via social networking sites, blogs, and other social media sites, can have a major impact. But, there are some things you can control and influence.1

How to Add Value to Your Fold Over Business Cards

Recently updated on October 19th, 2017 at 11:16 pm

Introducing a New NextDayFlyers’ Product – the Fold Over Business Card!

We’re all familiar with business cards and the fact that they are a vital element in business marketing. When we introduced rounded-corner business cards to you last year I wrote an article that had a list of 21 things to consider putting on your business card. With a fold over business card, you still need to decide on basic information to put on your business cards. However, with a folded business card you have twice the space as a regular card, which gives you the opportunity to add more value. More value means your customers are more likely to keep the card for future reference. Here are some value-add ideas for your folding business card.