Advertising expenses can easily overwhelm a major portion of a new-businesses’ startup funds or an existing small businesses’ operating cash flow. But advertising is essential to attract new customers and to drive continuing sales. Happily, there are economical ways to advertise and promote your business.…
Category: Marketing Tips
Many of the most memorable advertising campaigns have been humorous. Over the years, countless advertisers have used this strategy to attract customers. Audiences want to be entertained, not subjected to a hard sell. People pay attention to humorous commercials because it makes them comfortable. This makes them let down their guard –leaving them open to be influenced.
A Common Sense Guide for Your Business
The Ninth Commandment insists that we tell the truth. And as ordinary citizens we try our best to do so. But what happens when we put on our marketing hats? In recent years, it seems as if the rules have been tossed out the window.
As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!
Listening to customers is a great way to fine-tune and improve your business and, hopefully, improve profitability while generating loyalty. But not all of your customers are forthcoming with their thoughts and opinions.
That’s why more and more companies are conducting customer satisfaction surveys. And while large corporations can afford to hire a J.D. Power & Associates to orchestrate an exhaustive study, you may not have the funds or the time.
Lucky for you—we are going to pass along some useful tips on how you can get this valuable information. By gaining insight into your customer’s wants and needs, you can make business and marketing decisions with greater confidence.
With more and more people earning extra money or earning a living by selling online, the number of websites dedicated to this pursuit is still growing exponentially. With ebay being the granddaddy there are sites like etsy, zazzle, café press, and others that provide a wealth of handholding to a person who is just starting out. Here’s an easy to digest serving of sincerely implementable ideas that will help you emerge from the masses of sellers.
Is your wallet or purse overflowing with loyalty cards? If you’re like most people, you probably buy many things over and over again. A growing number of marketers want you to keep coming back for more when the time comes for you to refill, restock or replenish your supply of whatever product or service (usually a commodity of some kind) you need.
The Customer Loyalty Card is the vehicle of choice for many – and primarily small – businesses. (The big companies usually opt for those plastic cards with a magnetic strip on it and call it a club. And they’ll provide you with a mini version for your keychain, too.)
I’m a big believer in the power of image search. When I’m writing blog posts or creating landing pages, I probably spend as much time optimizing images as I do writing the actual content. I even go as far as embedding descriptive image metadata into every image file that I upload.