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Category: Digital Marketing

SEO Tips For 2011: Writing Optimized Title Tags

I’m a sucker for SEO talk. It’s pretty much my favorite thing. And I love it when I hear other SEOs make sweeping generalizations about SEO strategies and methods. For example, I recently overheard someone talking about title tags. Apparently, they should always contain the brand *and* be less than or equal to 70 characters. Sure. Okay. That is the general rule of thumb for title tags. But is it right for every website in every industry all of the time? I say “NO WAY!” Let me tell you why.

30 Ways To Begin A Blog or Make Your Blog A Bit Better

So you’ve decided you’re going to become a blogger. (Or maybe you just want to give your blog a boost.) Great! To be a success in anything there must first be desire. Now then, what will you blog about? Oh that! Fear not. Here is enough inspiration to get you through that pesky writer’s block for a whole month!

Email Subject Lines: The Key that Opens the Door to Success

For most folks, their email inbox is an overcrowded and scary place.

Dozens of emails clamor for attention and call out to be opened. Many are scams. Others are spam. And some are carrying damaging payloads of viruses and worse. And amongst all that are the real emails that a person needs to respond to.

In this kind of environment, it’s essential to make your subject line compelling and convincing enough to get opened. Because, no matter how smart and creative your email is, if your subject line is trivial and dull – it will never be opened.

The Social Media Sheriff #13: Social #Winning with Charlie Sheen and lots more!

Recently updated on February 9th, 2021 at 07:30 pm

The Sheriff rides back into town for another round-up of the latest in Social Media tips, tools, news, inspiration and all around one heck of a good ol’ time! Get social strategy tips from Social Media industry experts, optimize your social strategy, get a starter kit for your social strategy and make your social strategy just like Charlie Sheen’s…. a #winning one!

Marketing in the Digital Age: Getting Started with Facebook Ads

Recently updated on February 9th, 2021 at 07:15 pm

Are Facebook Ads right for you? With over 500 million active users, more than 70 translations available, and with users from more than 190 countries, advertising on Facebook is certainly something to consider. Below you will find some information to help you make your decision and help get you started.

Finding Yourself #2: Local SEO Tips & 10 Local Business Listings to Claim

Recently updated on November 6th, 2017 at 09:57 pm

In today’s search landscape, if you cannot be found in a local search, you will have trouble competing in your city. You may have an awesome product, venue and/or brand, and your SEO may be awesome, too. You might even have an amazing ad campaign and an incredible publicity strategy. Each of those will obviously have a big impact for your company. However, you also need to start thinking about local search and/or local SEO. Because nowadays, if you do not rank locally for “city+keyword” searches related to your products, you will miss out on a lot of potential business.