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Category: Copy Chat

Marketing and Barbeque Recipe for Combating Your Summer Business Slump

Unless you’re in the business of travel, it’s entirely possible you are experiencing a summer business slump, particularly now when the economy is less than stellar. But, rather than wallow in your diminishing return of profits, use this period wisely to:

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Your Online Content Hit List

The demand for fresh content is growing because, in essence, people, and search engines love it. In today's market, companies need copy not only for their websites, printed promotions, email campaigns, and press releases, but for Twitter, Facebook, blogs…and on and on into the night. It seems every day there's a new social media something we're supposed to check out and incorporate into our marketing mix. And with Google social search now live it's more important than ever to provide a steady stream of unique, interesting copy, that begs to be read. This is not easy to accomplish and requires innovation and nose to the grindstone. But to help speed up the process for you, here is a list of copy strategies that you need to make sure you hit while you go through the writing process.  

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Nextdayflyers’ Celebrates Earth Day

In celebration of Earth Day here at Next Day Flyers we’re working behind the scenes to make the world more Earth Friendly. For instance, we’ll soon be using sources that offer more recycled paper. Our mailing service will also help you eliminate duplications and inactive addresses so your mailing list is clean and green. And for a long time we’ve been using UV coating that is solvent free. Our excess paper waste is recycled – not incinerated or dumped in a landfill. Plus we offer our customers easy online ordering and proofing.

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The Myth and Magic of St. Patrick’s Day

The history of St. Patrick’s Day, like many holidays, is filled with many stories, some true, some not, and some with a wee bit of magic. St. Patrick’s Day has been celebrated by the Irish as a religious holiday for more than a thousand years. Interestingly, there is no particular evidence that Patrick came from a religious family, so how then did he go become St. Patrick, patron saint of Ireland, and the inspiration for this beer-gone-green holiday?1

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3 Profitable Strategies to Kick-start your Economic Growth this Presidents’ Day

Let’s face it. The current inconsistent economic system has created an atmosphere where many of us flip flop between hope and despair, faster than you can turn a pancake. Businesses may be more concerned with just staying afloat rather than how much they can push forward. In other words, a lot of us are in survival, not growth.

A 2009 Spencer Stuart survey of more than 300 senior-level marketers reported that 55% said emphasis on a short-term response to the economic downturn has led them to neglect long-term strategy.1 If you’re in the same boat, how can you pull your company back up to making decisions based on a profitable long term strategy? Here’s an idea.

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How to Write Sticky Copy for Print and Social Media

Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers.  But how do you do that?

Consumers are bombarded with thousands of messages daily, so having your “sticky message” be the one they post on the wall in their head can be a challenge. Here are some tips to get you started.

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