Many of the most memorable advertising campaigns have been humorous. Over the years, countless advertisers have used this strategy to attract customers. Audiences want to be entertained, not subjected to a hard sell. People pay attention to humorous commercials because it makes them comfortable. This makes them let down their guard –leaving them open to be influenced.
Category: Copy Chat
As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!
Most writers make a similar mistake (who can blame them?). They believe that people love to read – an easy assumption to make because most writers love to read. Becoming a better writer requires this perception to be set aside and write to a reader who is reluctant at best and is, for the most part, resistant to reading at all.
Though the basis of content marketing has been around for ages, its recent popularity as a marketing buzzword makes it seem all shiny and brand new. And if you’re feeling like your “old” skills aren’t quite shiny enough for the new era, here are some quick content marketing tips to give you a little polish.
Information overload. We’re bombarded, bamboozled, or bored, by a never ending stream of too much of too much the same. You might have the greatest product since (fill in the blank with your favorite product here), but unless you get people to pay attention your business can still fail.
Awesome headlines are usually not created out of thin air. There are many tested headline formulas that can be adapted and used repeatedly. Of course, you need to understand why a particular headline works in order to know whether that formula is right for your post, or article, or landing page.
As you continue to develop your copy for the 2010 holiday season and fine tuning your last minute campaigns, keep the following tips in mind to help your small business make the most of the consumer spending season.