As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!
Category: Copy Chat
Though the basis of content marketing has been around for ages, its recent popularity as a marketing buzzword makes it seem all shiny and brand new. And if you’re feeling like your “old” skills aren’t quite shiny enough for the new era, here are some quick content marketing tips to give you a little polish.
Information overload. We’re bombarded, bamboozled, or bored, by a never ending stream of too much of too much the same. You might have the greatest product since (fill in the blank with your favorite product here), but unless you get people to pay attention your business can still fail.
Awesome headlines are usually not created out of thin air. There are many tested headline formulas that can be adapted and used repeatedly. Of course, you need to understand why a particular headline works in order to know whether that formula is right for your post, or article, or landing page.
As you continue to develop your copy for the 2010 holiday season and fine tuning your last minute campaigns, keep the following tips in mind to help your small business make the most of the consumer spending season.
Testing your website’s usability is a key factor in being able to make improvements and increase conversion rates. And one of the places where you need to begin, is knowing what your customers are seeing when they view your site. The problem is, of course, that different browsers create different user experiences. And, let’s face it, thorough testing can be a real pain. But here are some resources designed to make testing just a bit easier.
Copy copy everywhere. It is impossible to have an online presence today without unique content. And if you can’t afford a stable of writers, then you have to write it yourself. These all-around writing tips are designed to help whether it’s for your posts, your emails, your landing pages, or social media.