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Category: Business

Featured Business: The Lazy Bandido

Quite a few of our customers are small businesses, entrepreneurs, start-ups, and home-based businesses. Our wide range of marketing tools and affordable prices combined with responsive customer care and rapid turnaround has proven to be a vital part of their operation.

Throughout the year, we ask our customers to learn how we can better serve them and help them operate more efficiently by delivering maximum value. Occasionally, we take the opportunity to shine a spotlight on one of the businesses that orders our products. Here’s one that made us smile.

Keep An Eye On Your Competition

In 1876, an inventor named Elisha Gray filed a patent for a “telephone” with the U.S. Patent Office. His was the 39th application received on February 14. He was stunned to learn that Alexander Graham Bell had filed a patent for a “telephone” on that very same day. However, Bell’s application was the fifth of the day and went on to be awarded the patent. …

Know Your Customer: From Demographics to Psychographics

For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.

More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.

Know Your Customer: The Myth of the Male Shopper

Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome in retail stores.

Day Jobbing & Night Baking #3: Maximize Your Productivity

Building a business can be exhausting especially during the first year. If you’re working a full-time job and starting a small business, the risk of burn out is doubled. Time management is crucial to your success! Now is the perfect time to establish healthy work habits that promote maximum productivity. Here are a few tips…