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Category: Business

#Success2014: Become a Marketing Pro With Twitter

Every business, if it wants to succeed, has to grow and continue building its brand. There are many pieces involved in the puzzle of how to do it, and successful social networking is just one of them. Twitter, a social networking and microblogging platform, is popular for personal use, but it can be even more powerful when used as a marketing tool for your business.…

Writing for the Web: How to Say More With Less Content

When writing for the web, there’s several important things to consider. Everything from your layout to your target audience plays a role in your messaging and writing style. But the following fact is one of the most important things to keep in mind: Most people have pretty short attention spans, and their attention spans are even shorter when they’re perusing web content. …

7 Marketing Conferences For Your Brand Strategy That You Can’t Miss in 2014

If you’re in the marketing field, 2014 is sure to be a great year for marketing-related conferences all across the U.S. Whether you’re trying to boost your website promotion or implement a whole new through-the-line brand strategy, here are seven conferences worth checking out this year.…

Solve Over-Budgeting and Other Problems with 3 Essential Event Planning Tips

Successful event planning requires a certain superstar individual who can think with both their right and left brain. It’s not easy being creative, organized, precise, practical, and adaptable at the same time, but these are essential skills for dealing with no-show vendors, catering disasters, weather issues, and all other unexpected crises that can occur before and during an event.…

The 3 Ingredients of Successful Landing Page Headlines

The primary goal of a landing page is to capture your visitor’s attention within seconds and hold it until they’ve been convinced to purchase your product or service. But no matter how beautiful your landing page design is, if it doesn’t have a good headline chances are it’s not going to give you the desired result. A good headline tells the reader why they should stay on your page verses looking somewhere else on Internet.…

5 Films That Can Teach Us the Most About Marketing

Following the recent Oscar ceremony, I thought it would be the perfect time to write a post about movies. We all love them and they can be surprisingly useful for all us marketing types in both a cultural sense and in those rare cases, for practical marketing and advertising knowledge. That’s right, if you’re having trouble with your direct mailing plan or sales strategy, sometimes the solution is to simply grab the popcorn and the remote.…