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Category: Business Online

Know Your Customer: The Myth of the Male Shopper

Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome in retail stores.

Using the Cross Media Marketing Advantage

One of the first noteworthy cross media marketing incidences occurred in 1977. The movie Saturday Night Fever was released – along with its respective sound track. Cross media marketing is, in essence, cross channel promotions with customers being given a response option in another channel. For instance, send a direct mail postcard with an invitation for an exclusive offer if they go to a particular URL. Cross media marketing at its best is integrated, highly targeted, and effective.

Facebook Deals App is the Stuff!

It seems everyone is going social these days. Earlier this year, Google launched Google Buzz, a social networking and messaging tool integrated into Gmail. In fact, this year alone Google has acquired the social search engine Aardvark, the social networking startup Angstro, the mobile social calendaring tool Plannr, and the social gaming company SocialDeck. If Google acquisitions are any indication as to where our marketing world is headed, I think those 4 acquisitions send a strong message about our future on the Internet.

16 Examples of Cool Typography

When it comes to print design, typography is the most important element. It communicates your message, shapes your designs and makes connecting with the viewer easier. Typography can make or break a design and that’s why its so important to hire a professional graphic designer to create your print designs. Your other option would be to use pre-made design templates that are well-designed and can be easily customized to fit your needs. Below are some great examples of typography to give you an idea of how cool type can truly be.