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A press release, or news release, is a written statement that is made available to the media. Press Releases are used to announce important news: impending events, personnel promotions, achievements and awards, new products and services, sales statistics and records, and other changes a company makes that will affect its consumers and the public.
Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome in retail stores.
Getting found is what SEO is really all about. And if you’re not Oprah or Miley Cyrus (2 of the top 5 searched personalities for 2010), you have to do a little more work to rise to the top. So here, based on are some easy and important SEO tips to help you do just that.
One of the first noteworthy cross media marketing incidences occurred in 1977. The movie Saturday Night Fever was released – along with its respective sound track. Cross media marketing is, in essence, cross channel promotions with customers being given a response option in another channel. For instance, send a direct mail postcard with an invitation for an exclusive offer if they go to a particular URL. Cross media marketing at its best is integrated, highly targeted, and effective.
It seems everyone is going social these days. Earlier this year, Google launched Google Buzz, a social networking and messaging tool integrated into Gmail. In fact, this year alone Google has acquired the social search engine Aardvark, the social networking startup Angstro, the mobile social calendaring tool Plannr, and the social gaming company SocialDeck. If Google acquisitions are any indication as to where our marketing world is headed, I think those 4 acquisitions send a strong message about our future on the Internet.
When it comes to print design, typography is the most important element. It communicates your message, shapes your designs and makes connecting with the viewer easier. Typography can make or break a design and that’s why its so important to hire a professional graphic designer to create your print designs. Your other option would be to use pre-made design templates that are well-designed and can be easily customized to fit your needs. Below are some great examples of typography to give you an idea of how cool type can truly be.
