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Category: Business Online

How You Can Bring Your Ideas to Print with Graphic Design Services

We recently added Design Services to our list of customer focused services. It’s part of our company objective to become a one-stop-shop for absolutely everything you need to get your business message into print. This includes offering you your very own graphic designer to help you out with your business brand.…

Lovable Mothers Day Strategies – Ideas for Restaurant & Florist Marketing

Mothers Day is one of the most important days in the florist and restaurant calendar. It’s estimated that consumers will be spending $18.6 billion for someone special this Mother’s Day! With this in mind, business owners are presented with a massive opportunity to increase sales by connecting with customers through lovable and cuddly marketing ideas.…

Optimizing Your Digital Storefront For Local SEO Can Maximize In-Store Success

Many consumers carry out product and pricing research online before buying at a local brick and mortar store. A 2010 survey by BIA/Kelsey and ConStat confirmed that 97 percent of consumers investigate future purchases using online media. …

Keep An Eye On Your Competition

In 1876, an inventor named Elisha Gray filed a patent for a “telephone” with the U.S. Patent Office. His was the 39th application received on February 14. He was stunned to learn that Alexander Graham Bell had filed a patent for a “telephone” on that very same day. However, Bell’s application was the fifth of the day and went on to be awarded the patent. …

Know Your Customer: From Demographics to Psychographics

For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.

More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.