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Category: Product Design test

Art of Design #37: In Typography, Context is Everything

(Or: How Having a Baby Made One Designer Appreciate Comic Sans.)

Vincent Connare’s simple and innocent type face has long been thought of as one of the low points of good taste in design. People who don’t even know what "sans" means are quite willing to pass judgment on this humble font.

Art of Design #36: Hotel Letterheads From the Past

Letterhead is one of those ubiquitous components of businesses around the world. They go hand-in-hand with business cards to help a company communicate with the outside world: its customers, vendors and suppliers, even competitors.

The letterhead is where you’ll find the essential information of a company such as the name, address, phone and most likely a logo – maybe even a motto or some intelligent line of copy that helps position the firm in the mind of the reader.

Art of Design #35: The Los Angeles Printers Fair

The Third Annual Los Angeles Printers Fair will be held at the International Printing Museum in Carson, California. Vendors from every corner of the country will exhibit their wares along with local vendors and artists. Admission is a mere $5.

The LA Printers Fair is the premier place to discover all that is available for book artists, letterpress printers, and others.

What’s Next: How to Create a Festive Holiday Care for Your Business

This is a great suggestion from Rachelle Harding because in just 16 weeks, the holidays of December will be upon us. When your business sends out holiday greeting cards to clients and maybe even prospects, it helps create a little bit of a relationship.

It helps differentiate your company from those that ignore the holidays. And companies of every size need a competitive edge to survive in these challenging economic times.

Letterpress Printing In Southern California: Opportunities to Get Involved

Many designers are getting caught up in the resurgence of this form of printing. Often, the style of letterpress is adopted by digital designers and reproduced via state of the art lithography for a mass audience. For those who are enthusiasts and for those who simply wish to gain an introductory knowledge of this art form, we announce these upcoming opportunities to learn and grow.…

Designing a Business Card That Suits You

A business card may very well be the most important marketing tool you’ll ever use to promote your company and yourself.

Business cards are used in a wide variety of ways to inform people about you and your organization. Chances are your business card may serve as artwork for a small publication’s "business card ad" pages. Prospects and customers need them so they can have your contact information. You’ll include them in letters and in the sales materials you leave with prospects.

It seems ironic that a document that is only 3½” x 2” has to “wear a lot of hats.” Here are some tips to consider when you design your business card. (Or have a professional design it for you.)