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Category: Art & Graphic Design

What’s Next: Discovering the Positives of Negative Space

June 17, 2011 NextDayFlyers

Recently updated on February 10th, 2021 at 03:36 pm

Our newest What’s Next article has been submitted by Philip A. Provins, paprovins@topflooronline.com

Negative space, in art and graphic design, refers to the area around and between the subject of an image. Negative space becomes apparent when the space around a subject, and not the subject itself, forms an interesting or relevant shape. Often, negative space is used to form the “real” subject of an image.

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Art of Design #21: Brochures

Art of Design #21: Brochures

June 14, 2011 NextDayFlyers

Recently updated on November 15th, 2017 at 10:58 pm

This week on the Art of Design we have returned to our good friends The Brochure. It might be the most versatile of print, because of all the variations you can do with folds, sizes, colors and really just the overall presentation. Mixing important information with elaborate design; making sure that the reader does not get overwhelmed with either; the brochure can be a tricky item to master. To help you, we’ve brought you tips on how to design the best one you can, inspiration to give you ideas and even a few templates to get you started! Start designing today!

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The Art of Design #20: Flyers

The Art of Design #20: Flyers

June 8, 2011 NextDayFlyers

Recently updated on October 16th, 2017 at 06:53 pm

The flyer. That pesky little windshield nuisance that you can’t seem to get away from when you leave your car parked, is one of the best marketing tools you can use. Yet, with the onslaught of flyers that a person receives, how do you break away and be that one they keep! This week we bring you tons of inspiration, some great tutorials and a whole stack of tips to keep your flyer on top of the heap and your message on the forefront of people’s minds. Only here at The Art of Design: Flyers.

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The Art of Design #19: Postcards

The Art of Design #19: Postcards

May 31, 2011 NextDayFlyers

Recently updated on October 17th, 2017 at 12:57 am

Classic and heartwarming. Efficient and clean. Direct and informative. These are just some of the beneficial aspects of a long time member of the direct marketing family, The Postcard. Stay inspired, stay updated on trends, stay informed on techniques and stay at the top of your direct marketing game with this week’s The Art of Design: Postcards.

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How to Create High-Flying Flyers

How to Create High-Flying Flyers

May 27, 2011 NextDayFlyers

Flyers are one of the most ubiquitous marketing tools available. They’re inexpensive and easy to create and can be completed quickly. They’re easy to distribute, too. If you want to make your flyers stand out, you have to be willing to put in the time and effort to make it worthwhile. Here are ten stages to follow that will help you achieve a flyer you can have confidence in.

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