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Brochure Design Tips: Determine a Balance Between Text and Graphics

Lots of companies, entrepreneurs and self-employed professionals use brochures to advertise their products or services and to provide a visually engaging and enjoyable read for customers and prospects.

Brochures are unique in how the range of content they can provide, and their physical appeal is often why even the most web-active companies develop their own versions.

"A good brochure must be clear and attractive to the intended audience," writes Touchey Design magazine. "Think of the brochures that you or your friend kept from an event you went to, or a place you wanted to go."

"The ability to embody the spirit of the client and the identity of the company in a mere paper brochure is what makes it memorable, and is proof of a good design," the source adds.

Unlike marketing newsletters or postcards, brochures are ideally a mix of text and visual graphics, the balance of which usually depends on the message at hand. For that reason, they offer a wider range of market potential – be it to sell shoes, promote an art show or provide samples from a literary journal. The possibilities are up to the imagination of the developer.

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