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Take a tip from Yahoo!. Their Featured news offers headlines you can’t help but click. Whenever I go to their homepage to access my email I get sucked into a vortex of pop news for 30 or 40 minutes… who doesn’t want to learn how to get more restful sleep at night or find out which fast food is actually good for you? More often than not, the article is less interesting than the headline. Also, http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work has a pretty interesting cheat sheet.
This is very helpful! I am always looking for better ways to write titles. Especially subject lines, anything to capture attention.
Great examples! This was one of my favorite articles.
Good point Sarah… I end up reading all of Yahoo’s articles and she’s right. The title grabs you more than the article itself.
I always want to know what foods in my refrigerator are going to secretly kill me in my sleep and how to prevent cancer with three household items… If you log on right now, you’ll find out what became of the Cosby Show kids… I’ve been DYING to find out.
🙂
AOL’s home page does pretty good too – I often find myself clicking on news articles I am not remotely interested in but the title is just too good to pass up…