We’re all looking for ways to be marketing–wise, which means cutting costs while raising your ROI. Unfortunately, if you’re running a small business you may not have time to scan the internet for marketing blogs, webinars and forums.That’s why we’ve put together our own stimulus package filled with free goodies that will expand your abilities for marketing online and off.
1. Marketing Profs Digital Marketing Conference – Virtual – Only Until July 1, 2009
This is a great virtual conference you can do on-demand. We think Marketing Profs is loaded with great information. Try this out and let us know what you felt was the best (or worst) of it. As listed on the sign up page1 you can learn about topics such as:
- Using Facebook and building a successful corporate blog
- Maximizing website ROI and creating online branded content to accelerate sales
- How to start “The Rave” and get your biggest fans to tell your story
- CLICK HERE TO LOG IN
2. Email Reputation Service
If you have an email marketing campaign this can help you know “what ISPs and other email receivers think of your email program – and how your program stacks up against everyone else’s. Even better, you’ll be able to see exactly what you need to change to improve your email reputation and subsequent email delivery rates.”2
3. Google’s Keyword Tool3
One major aspect of search engine optimization is high volume keywords. If you’ve never used Google’s keyword tool you’re going to love it. All you have to do is put in keywords and phrases you’re thinking about using (either in copy, ads, or PPC campaigns) that are relevant to your site. Then this tool will produce a list of the keywords you put in plus related words and phrases. You’ll get to see the search volume for each phrase and how much advertiser competition there is for that keyword/phrase.
4. Talk of the Town Tool
Otherwise known as Google Alerts4 this tool will let you know when a key phrase or topic is being talked about – like your company name, for instance!
5. Website Grader5
This is an awesome web marketing tool. From Hubspot – you put in your url and get an analysis of your website based on such “things like website traffic, SEO, social popularity” and more. The report also gives you suggestions on ways to improve your site “from a marketing perspective.”
These websites are designed to show you that you don’t have to spend a fortune – if anything! – to get information and tools that will improve your internet marketing techniques and performance. Happy internet marketing!
- Digital internet marketing conference, web marketing techniques
Marketing Profs virtual conference
- Email marketing, email campaigns
- Search engine optimization, high volume keywords, google
Google Adwords Keyword Tool
- Track keywords and phrases, internet topic trends, social marketing
- Website optimization, website design
Hubspot Website Grader