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Press Releases used to be information communicated straight to the press – information that was “newsworthy.” Now, however, you don’t have to wait for TV Network A to come to you. Any person, or any company, can create an online press release in order to increase brand or product exposure.1 Press releases are a dynamite way to improve your SEO and drive some traffic. https://www.nextdayflyers.com/blog/wp-content/uploads/2010/05/press.jpg
Press Release Tips:
Links – to avoid looking spammy use 1 link or less for every 100 words of content
If you’re marketing to consumers give them a reason to click-through – like a free download
Write a blog version of the news and submit to relevant social media sites2
Set up Google alerts so you can monitor press release results
Your first paragraph should sum up the story
Don’t manufacture news, keep it real
Topics that you might consider for a press release include:
Added products or product lines
New noteworthy staff member
Creating a new brand
Launching a new site
New company blog
There are a lot of online companies you can use to distribute your release. Some are free, some are not. Note of warning – avoid sites that put out spam releases because you don’t want your company to be associated with that. Here are some free sites that distribute press releases1 (we’re not making a recommendation, just letting you know what’s out there):
Don’t forget to Tweet a link to your press release and place the information on any other social sites you belong to. And just like other online content, your press releases need to be well written as well as optimized with relevant keywords.
Press Release Sample: Next Day Flyers’ latest press release
Rancho Dominguez, CA, May 5, 2010 — Next Day Flyers specializes in quick turnaround of full-color promotional materials giving businesses and event promoters the ability to have custom printed materials at the last minute. “Businesses often realize that they need an additional print run or an entirely new printed piece right before a campaign, or just before an event is about to take place,” says founder, and CEO of Next Day Flyers. “We want our customers to get exactly what they need without a sacrifice in quality – even if they only have one day to get it done.”
Read entire release here: http://www.prweb.com/releases/online-printing/print-marketing/prweb3958194.htm
2 thoughts on “6 Tips and 6 Topics for Online Press Release Marketing”
Very cool. i will use this to tell people about an event . !!