John Caples made a name for himself in advertising and revolutionized – if not created – the specialty of direct response. Learn about the man and discover his 7 principles that lead to effective advertising.
Month: July 2011
Life used to be so simple. Designers created for print or the web, each had its own well-defined tools and workflows. But now designers face an overwhelming array of options for presenting information, from mobile devices like tablets and e-book readers to laptop computers and PCs — not to mention traditional ink on paper.