Classic and heartwarming. Efficient and clean. Direct and informative. These are just some of the beneficial aspects of a long time member of the direct marketing family, The Postcard. Stay inspired, stay updated on trends, stay informed on techniques and stay at the top of your direct marketing game with this week’s The Art of Design: Postcards.
Month: May 2011
As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!
Round 2 for our The Art of Design series begins with the product that started it all off: Business Cards! With today’s post, first we’ll inspire you, then we’ll provide for you, then we’ll teach you. Start off with over 300 fresh business card designs to start your brain juices flowing, then move on to over a hundred business card templates to get you started on creating the next you. Finish it all of with almost 150 tutorials to learn how to put it all together! We’ve created the steps, now it’s up to you to show the world who you are!
Listening to customers is a great way to fine-tune and improve your business and, hopefully, improve profitability while generating loyalty. But not all of your customers are forthcoming with their thoughts and opinions.
That’s why more and more companies are conducting customer satisfaction surveys. And while large corporations can afford to hire a J.D. Power & Associates to orchestrate an exhaustive study, you may not have the funds or the time.
Lucky for you—we are going to pass along some useful tips on how you can get this valuable information. By gaining insight into your customer’s wants and needs, you can make business and marketing decisions with greater confidence.
Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome in retail stores.
The humble postcard is an influential communications vehicle thanks to its place in history. Long before advertisers and marketers began using them, they were an inexpensive way to let the folks back home know who was on vacation. So when the average consumer is confronted by this unassuming rectangular piece of cardstock, the first reaction is usually a smile and a fond memory.
If you don’t get inspired by all the wonderful images in this week’s Photobomb post, we don’t know what else we can do to get your camera out of it’s bag. Maybe tutorials? Maybe tools? Well good thing we’ve got all of that covered for you!