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Month: May 2011

The Art of Design #19: Postcards

Recently updated on October 17th, 2017 at 12:57 am

Classic and heartwarming. Efficient and clean. Direct and informative. These are just some of the beneficial aspects of a long time member of the direct marketing family, The Postcard. Stay inspired, stay updated on trends, stay informed on techniques and stay at the top of your direct marketing game with this week’s The Art of Design: Postcards.

Copy Chat: A Lesson From Legend Claude C. Hopkins

Recently updated on October 18th, 2017 at 12:00 am

As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!

How to Create High-Flying Flyers

Flyers are one of the most ubiquitous marketing tools available. They’re inexpensive and easy to create and can be completed quickly. They’re easy to distribute, too. If you want to make your flyers stand out, you have to be willing to put in the time and effort to make it worthwhile. Here are ten stages to follow that will help you achieve a flyer you can have confidence in.

The Art of Design #18: Business Cards

Recently updated on November 20th, 2017 at 10:51 pm

Round 2 for our The Art of Design series begins with the product that started it all off: Business Cards! With today’s post, first we’ll inspire you, then we’ll provide for you, then we’ll teach you. Start off with over 300 fresh business card designs to start your brain juices flowing, then move on to over a hundred business card templates to get you started on creating the next you. Finish it all of with almost 150 tutorials to learn how to put it all together! We’ve created the steps, now it’s up to you to show the world who you are!

Tips & Bits #30: Survey Says… Tips for Creating Effective Customer Satisfaction Surveys

Listening to customers is a great way to fine-tune and improve your business and, hopefully, improve profitability while generating loyalty. But not all of your customers are forthcoming with their thoughts and opinions.

That’s why more and more companies are conducting customer satisfaction surveys. And while large corporations can afford to hire a J.D. Power & Associates to orchestrate an exhaustive study, you may not have the funds or the time.

Lucky for you—we are going to pass along some useful tips on how you can get this valuable information. By gaining insight into your customer’s wants and needs, you can make business and marketing decisions with greater confidence.

Know Your Customer: The Myth of the Male Shopper

Recently updated on January 29th, 2016 at 11:11 am

Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome in retail stores.

Postcard Power

Recently updated on November 10th, 2017 at 11:40 pm

The humble postcard is an influential communications vehicle thanks to its place in history. Long before advertisers and marketers began using them, they were an inexpensive way to let the folks back home know who was on vacation. So when the average consumer is confronted by this unassuming rectangular piece of cardstock, the first reaction is usually a smile and a fond memory.