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Month: May 2011

Copy Chat: A Lesson From Legend Claude C. Hopkins

Recently updated on October 18th, 2017 at 12:00 am

As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!

The Art of Design #17: Die Cuts

Recently updated on October 16th, 2017 at 09:56 pm

The final product we’ll be talking about in our Art of Design series is here! No, this won’t be the last post; instead we’ll be updating all of the wonderful products we’ve already talked about, because you can never have too much inspiration, tips, tutorials and just a plain good ol’ fashion reminder of how wonderful designing print products can be!

Before that, let’s talk Die Cuts! Since die cuts can be as varied as your imagination, we thought we’d provide you with an all inspiration post centered around business cards, but with some brochure ideas thrown in for good measure. Let them inspire you to show your true creativity beyond the printing standards set by the man. Break the mold and mold the die cut!

Tips & Bits #27: Loyalty Cards

Recently updated on October 16th, 2017 at 10:35 pm

Is your wallet or purse overflowing with loyalty cards? If you’re like most people, you probably buy many things over and over again. A growing number of marketers want you to keep coming back for more when the time comes for you to refill, restock or replenish your supply of whatever product or service (usually a commodity of some kind) you need.

The Customer Loyalty Card is the vehicle of choice for many – and primarily small – businesses. (The big companies usually opt for those plastic cards with a magnetic strip on it and call it a club. And they’ll provide you with a mini version for your keychain, too.)