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Month: April 2011

Green Your Life: Green Spring Clean

It’s that time of the year again for rejuvenation. Rejuvenation of the earth, the soul, the mind and your bathroom? Yep! It’s spring cleaning time! An annual tradition of discovering you still have that MC Hammer flyer stuffed in with your Circuit City receipt for that laser disc player that you just are still not sure if you are going to keep.

A spring clean gives you the chance to start off new and fresh. So while you are starting new and fresh, do it while keeping mama earth new and fresh with these eco-tips on spring cleaning the green way!

Email Subject Lines: The Key that Opens the Door to Success

For most folks, their email inbox is an overcrowded and scary place.

Dozens of emails clamor for attention and call out to be opened. Many are scams. Others are spam. And some are carrying damaging payloads of viruses and worse. And amongst all that are the real emails that a person needs to respond to.

In this kind of environment, it’s essential to make your subject line compelling and convincing enough to get opened. Because, no matter how smart and creative your email is, if your subject line is trivial and dull – it will never be opened.