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Month: April 2011

Tips & Bits #26: Marketers are going for the gold

Gold is hot these days. It’s almost impossible to watch television without someone offering to buy your gold. In the past months, the price has shot up to nearly $1,500 an ounce.

Advertisements for investing in gold have skyrocketed, too. But all the attention that gold is garnering lately has not gone unnoticed by marketers. Here are a few examples of companies attempting to cash in on the GOLD RUSH!

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Our Daily Best: Week of April 18th

Another five business days scurried across the pages of the calendar. Before we dive into the weekend, let’s see what sort of progress we made. As usual, we began with the best of intentions – helping you organize your mountains of paperwork. We followed that up with a triple dose of visual stimulation. And we wrapped it up with our fun Friday free-for-all. Cheers!

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The Cross Media Advantage: Forging a Contemporary Cross-Channel Marketing Campaign

The economic downturn of the past few years has, of course, been troubling, but it’s interesting to note how powerless it has been in stalling all the marketing innovations that have arisen in its wake.

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Know Your Customer: How to Gather Critical Market and Demographic Data

Any organization that boasts 500 million users and counting is more than a mere fad; it’s a phenomenon. If Facebook – which is expected to surpass 600 million accounts this year – were a country, it would be the third most populous in the world, so when it comes to communications, one need not be a marketing wizard to see the business opportunity.

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