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Month: April 2011

The Art of Design #14: Booklets

Booklets are tiny books or magazines which lay around in conference halls, offices and waiting rooms. They serve both marketing purposes and informational purposes and since they are usually filled with lots of elements, they need to look good and be informative in order to focus users’ attention and effectively convey the message.

We can help! Find tips, inspiration, resources and more in this week’s The Art of Design: Booklets.

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Tips & Bits #26: Marketers are going for the gold

Gold is hot these days. It’s almost impossible to watch television without someone offering to buy your gold. In the past months, the price has shot up to nearly $1,500 an ounce.

Advertisements for investing in gold have skyrocketed, too. But all the attention that gold is garnering lately has not gone unnoticed by marketers. Here are a few examples of companies attempting to cash in on the GOLD RUSH!

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