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Month: November 2010

Why You Need to Know Your Customer

When you imagine who your target customer is, do you imagine someone very specific? Or do you feel that anyone with a beating heart is a potential customer?  For your marketing to be effective, it’s best to view your customer as someone specific because you need to know what they want, what they needs, and what solutions you offer to their problems.

Digital Age Marketing: 11 Website Usability Testing Tools

Testing your website’s usability is a key factor in being able to make improvements and increase conversion rates. And one of the places where you need to begin, is knowing what your customers are seeing when they view your site. The problem is, of course, that different browsers create different user experiences. And, let’s face it, thorough testing can be a real pain. But here are some resources designed to make testing just a bit easier.