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Month: August 2010

Getting Started with Social Media

How can social media help you? Social media helps you build an online community, or as Seth Godin would put it, a tribe. Social media channels give you the opportunity to ask for opinions, converse, invite, share, and contribute. It also helps create avenues for avid customers to help spread the word about your awesome products and services. It can be overwhelming though, so where do you begin?

Direct Mail Strategies for Today

Direct mail strategies not only still work, but when combined with your online efforts, can make for some very powerful marketing. A Channel Preference Study by Exact Target showed that direct mail influences 76% of Internet users to purchase a product or service online.1 So, here are some tips for creating effective direct mail strategies for today’s online driven world.

Your Brand Building on Twitter

To effectively build your brand support on Twitter, it’s important to remember that social media is all about multi-directional conversations, not about one-way blasting. So, think of it like being on an elevator. What would you want to say about you, or your company, as part of the conversation, knowing that your listener has the capacity to hit the door-open button if you get too self-centered? Here are some guidelines for brand building on Twitter.

8 Online On The Go Photo Editing Websites

I have collected 8 online photo editing websites that can be useful for simple to advanced editing, from red-eye removal or even complicated layer masking techniques.These photo editing websites can also be your back up just in case you are on a business trip and you don’t have your fancy copy of Photoshop to create and present an idea to a client – or maybe you just need to edit some summer photos to upload to Facebook. Either way, check it out and have fun!

Sweet Spot #16: Summertime Signature Sipping Station

Labor Day is right around the corner, do you have plans? Time to plan your end-of-summer celebration! As a perpetual-yet-purely-non-professional party planner myself, I always find grandiose new ideas I want to try or delicious little new foods I want to make for my guests, but I always run into the same problem… I run out of time. Some of you might be saying, ‘Candie, how can you run out of time when you plan each event months in advance!?!’ LOL, I say this to myself every time too! I’ve found that it’s not the planning that needs more time, it’s the preparation, and there’s not much wiggle room there, since most is done the day of a party. So I’ve learned to simplify each idea into under 3 steps and under 10 minutes, with easy instructions that I can delegate.