Are you confused about SEO and SEM? There’s a lot to learn and even the terminology can be confusing. Here, we present the basics in terminology and process to help get you started. Often people will find your website by doing a search on a search engine – such as Google or Firefox.
No doubt you’ve done searches yourself by typing a word or words onto the search page and then looking at all those thousands of results. Because there are so many web pages on the Internet the goal is to get your site positioned toward the top of the search results list. So, how do you do this? With SEO and SEM.