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Month: October 2009

Web Page Marketing: Getting Familiar with SEO and SEM Basics

Are you confused about SEO and SEM? There’s a lot to learn and even the terminology can be confusing. Here, we present the basics in terminology and process to help get you started. Often people will find your website by doing a search on a search engine – such as Google or Firefox.

No doubt you’ve done searches yourself by typing a word or words onto the search page and then looking at all those thousands of results. Because there are so many web pages on the Internet the goal is to get your site positioned toward the top of the search results list. So, how do you do this? With SEO and SEM.

Halloween Marketing Ideas: Go from Frightful to Delightful

There is no trick to deciding whether or not to market for Halloween. Halloween is a marketing scream coming in at a sweet 2.5 billion in sales, and candy is only around 1/3 of that.1 This means Halloween is second only to Christmas for generating income.

It’s the third largest party occasion (behind New Year’s and Super Bowl)1 and the 8th largest card-giving holiday.2 So, to take your Halloween campaign from frightful to delightful, here are some resources and Halloween ideas – our tips and treats to you.