Todays relationship-oriented marketing climate, combined with the current state of the economy, makes this the perfect time to create promotional programs that help your company grow, while at the same time increasing your profits. Lots of companies have programs that give back to the community.
Target has their Target Resources Fundraising, Inc. that allows the customer to give back to their selected school. Little Ceasars and Krispy Krème Donuts can also help you raise some “dough” for your community. This new age of large scale social networking broadens the opportunity for, small one on one, giving back; such as recommending a new Facebook friend.