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Month: June 2009

5 Hot Ideas to Take your Summer Marketing from Fizzle to Sizzle

Ah, summer. Swimming pools, the beach, a nice cold drink on a sweltering day. No worries, right? Well, when the current economic times are combined with a potential summer slump, you might have a few marketing woes. To help turn your summer ROI from naught to a lot, here are 5 hot ideas.

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Does Your Company have the Vision for Growth?

Creating Mission and Vision Statements

Have you asked yourself lately where your company will be five or more years from now? Knowing what you want your company’s future to look like is crucial for growth1 and vital for effective business planning. After all, if you don’t know where you’re going you won’t know which choices you need to make to get there. Like any goal, it’s not enough just to think about it; you need to write out the steps and make them measurable.

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Can Father’s Day Marketing Really Raise Repeat Business?

The current estimated number of fathers across the nation is 66.3 million.1 Yet, one of the most underappreciated holiday’s is Father’s Day. Now, let’s not compare Dad’s Day sales with Mother’s Day sales. We all know that Mother’s Day takes the bouquet when it comes to gift-giving. Perhaps because the holiday itself has had a full sixty years longer to mature than Father’s Day which wasn’t official until 1972. But using holidays like Father’s Day to market your business gives your customers a reason to buy from you repeatedly.2 “ You are also more likely to generate new sales” and tailoring your products “to a specific holiday can introduce them to a whole new audience.”2

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