Create Unique Bookmarks That People Will Want to Keep
For someone who's looking to create an effective marketing promotion then there's nothing more potent than a custom bookmark to get your point across. A bookmark can be used like a mini-flyer. But unlike a flyer, people are more inclined to pick up a bookmark! Why? Because they can actually use it as a bookmark! Taken away and tucked inside a favorite book, your name and business message will be seen over and over again!
Flyers are a great for product for getting your message out fast and effectively. However, a bookmark has a few advantages that a traditional flyer doesn't have.
Here are a few reasons why bookmarks are effective marketing tools:
• A bookmark slips comfortably into someone's pocket.
• Perceived more as a gift than a promotion
• Most people have a need for a bookmark-people of all ages read books and most of them read several books a year
The other important benefit of a bookmark is its obvious connection with education and learning. When you create a bookmark for your business or organization, you are associating it with intelligence, experience, and professionalism.
Typical bookmark customers are:
- • Educators, colleges, libraries, museums, galleries and other learning centers
- • Charities, religious, and community groups
- • Publishers
- • Marketing & social media
- • Political organizations
- • Banks and financial companies
- • Lawyers and legal offices
- • Medical, scientific, development, and technical companies