Create Unique Bookmarks That People Will Want to Keep

For someone who's looking to create an effective marketing promotion then there's nothing more potent than a custom bookmark to get your point across. A bookmark can be used like a mini-flyer. But unlike a flyer, people are more inclined to pick up a bookmark! Why? Because they can actually use it as a bookmark! Taken away and tucked inside a favorite book, your name and business message will be seen over and over again!

Flyers are a great for product for getting your message out fast and effectively. However, a bookmark has a few advantages that a traditional flyer doesn't have.

Here are a few reasons why bookmarks are effective marketing tools:

•  A bookmark slips comfortably into someone's pocket.

•  Perceived more as a gift than a promotion

•  Most people have a need for a bookmark-people of all ages read books and most of them read several books a year

The other important benefit of a bookmark is its obvious connection with education and learning. When you create a bookmark for your business or organization, you are associating it with intelligence, experience, and professionalism.

Typical bookmark customers are:

•  Educators, colleges, libraries, museums, galleries and other learning centers

•  Charities, religious, and community groups

•  Publishers

•  Marketing & social media

•  Political organizations

•  Banks and financial companies

•  Lawyers and legal offices

•  Medical, scientific, development, and technical companies