Designing a Business Card Layout: 4 Essential Elements

Marketing Materials

A business card is a helpful point of contact for clients and potential customers, and there are essentials that should always be included in the layout. Beyond essentials, however, the card's design is also a subtle marketing tool that can make a big impact. To create a well-designed business card layout, be sure to use the following elements in your design.

1. Contact Information

For a company business card, the organization's title, address, telephone number, and general email are important to include. A personal business card should also include these elements, as well as the employee's name, title, extension, and individual email. This information should stand out on the business card in order to be effective.

2. Logo

The company's logo is essential for a business card layout. The logo reinforces brand recognition and makes the card easily identifiable. There are many graphic designers that can create an original logo for your company if it doesn't have one, but don't forget to be consistent; showcase the same logo on all marketing materials in order to capitalize on brand recognition. Learn more about how to design a logo.

3. Thoughtful Design

The guiding principle for a business card layout is clarity. The contact information should be easy-to-read and not lost within the design. Even an unusual font could be potentially distracting when it comes to the phone number or email address. Instead, try to balance the text and logo on your business card layout with a design that complements the information, but never overpowers it. A color scheme that reflects the logo's colors or the nature of the business can also be helpful. Consider that a pastel-colored sprinkle motif is probably a more appropriate design for a cupcake bakery than a law firm!

4. Special Features

While the design shouldn't impede the card's ability to do its job - communicate essential information - it should still stand out from other cards. A moving company might feature a corrugated cardboard background to mimic a box. An information technology company might feature business cards that look like smart cards. Depending on the nature of the business, a kitschy or ultra-sleek look could make the business card design more noticeable than the competition's.

Read more on business card design tips and common mistakes to avoid

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