A Great Way to Grab Customer Attention: Small Business Flyers
Small business flyers are an easy and cost effective way to communicate with your audience. Whether you are a small business just getting started, or a well established company, small business flyers allow you to get the attention of your customers at an affordable cost.
Their convenient 4.25" x 5.5" finished size allows many different kinds of messaging. Because of their larger size, you can get more information to your customers than would be possible on just a business card. You can use them to promote special offers, highlight your unique company benefits and products, or let new customers know about you.
Print flyers to promote what you offer, without spending large amounts on advertising. And because they are a tangible item, your customers can keep them until they need your service or product.
A professional looking business flyer allows you a very effective way to brand your business.
Choosing the right paper stock for your flyer is a snap. We offer 5 choices: 14pt ultra-thick cardstock in either high-gloss UV coating or a flat Matte finish, 100 lb glossy paper, 70 lb uncoated opaque paper, 80 lb. gloss book, or 100 lb. gloss cover.
- Business flyers are 4.25" x 5.5" in finished size
- Your business flyers are printed on a state-of-the-art 4 color press
- For maximum impact, print flyers in full color, on both sides
- Choose from 14pt card stock, 100 lb glossy paper, 70 lb uncoated opaque paper, 80 lb gloss book, and 100 lb gloss cover
With a business flyer you can communicate key messages to your customers and catch their attention by using a few basic methods. Stand out from the crowd with these tips and get the most from your printed flyer.
Write a bold, memorable headline.
Offer a solution to a customer's problem or a benefit that will help them. Your customer thinks in terms of 'what's in it for me?' so cater to that mindset. For a cable TV company for example you could try, "Want to save money on cable?"
Create a look that matches your message.
Choose one key image. A strong, compelling visual will draw readers in. Choose fonts, graphics and colors that support the mood you want to create. We offer free templates you can download and use and customize with your own photos, vectors, and logos.
Include endorsements and positive reviews from satisfied customers.
This builds integrity and trust for your product or service and builds your customer base.
Include the important information.
Who, what, when, where and why. If your message is time sensitive, include the details to encourage customers to action. If there are restrictions, include those, too.
Hand out your business flyers in the areas where most of your potential customers will be.
For example, if you are selling workout clothing, distribute your flyers in gyms or fitness centers. Targeting your reach will yield better results.
Direct your reader to pass the flyer on, and tell a friend.
This keeps potential customers from just tossing your flyer aside, if they know that someone else might benefit from it.
Before you print you flyer, proofread your final draft.
Ask a colleague or a neutral third party to help you spot errors you might miss.
Keep your information concise and to the point.
Repeat your call to action in different ways, using different wording, at the top and bottom of your business flyer.
Include a special offer.
Free items, limited-time discounts, and coupons are some possibilities you can use.